J- launch campaign

J- launch campaign

J – Launch campaignPanagora Marketing launched a new fruit juice (locally made) on the market in October 2014. We proposed a name that stood out from other brands and that would be easily remembered. ‘J’ creole pronunciation for juice immediately caught...
Kraft – Scratch N’ fly campaign

Kraft – Scratch N’ fly campaign

Kraft – Scratch N’ Fly campaignFor every 2 boxes of Kraft cheese bought, people received a scratch card, allowing them to win air tickets to Reunion Island, Cape Town and Rodrigues. Playing with the brand name and logo, we created the ‘’Airkraft’’...
Air Mauritius – 50 yrs campaign

Air Mauritius – 50 yrs campaign

Air Mauritius – 50 years campaignAir Mauritius celebrated its 50 years of operation. The objective was to create a campaign that connected emotionally with Mauritians, portraying the sense of pride they feel for their national airline. Air Mauritius Enfant...
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