Mathieu – Brand activation

We know that dirty 3D glasses can ruin people’s movie-watching experience.
Playing on the tagline of Mathieu Opticiens: ‘’Rendre le monde plus beau’’, we came up with a new one to suit the context: ‘’Mathieu Opticiens – rend votre film plus beau !’’.
The packaging of cleaning wipes given at the movie theatre was used as communication platform, enabling the brand to stay top of mind with the audience.