Diocèse de Port Louis – Coup de Pouce
(digital campaign)

For Christmas, the Catholic Church organised a special campaign to raise funds for needy children. “Coup de pouce” is a French expression meaning “to give a little help” or “to lend a helping hand”, but it literally translates to “push with the thumb” – a description that became the driving force behind our campaign. It showed them that a “coup de pouce” could literally bring a smile to the face of an underprivileged kid and encouraged them to make a donation.