APEIM – Campaign against the closure of the special needs schools
APEIM, a non-profit organisation running schools for the disabled, needed more funding to prevent its 9 schools from an imminent and permanent shut down. With almost no budget and limited time, we created a Facebook campaign and approached our media partners for free advertising space. We strategically launched the campaign just before the National Budget. Our voices were heard: the Disability Bill was voted; APEIM got government funding and was able to keep their schools and their right to free education for disabled children.